Lone Star College-Montgomery
Executive Director, Public Relations & Marketing Communications #19000072
The Executive Director of Public Relations and MarComm (Marketing/Communications) is responsible for providing strategic leadership in the development, integration and execution of external relations activities at LSC-Montgomery, including internal and external communications, marketing services, creative services, media relations, special events, constituent and community relations, and image and branding.
Plays a key campus leadership role in strategic planning, use of data and integrated efforts to achieve enrollment and student success goals. Leads the Digital Marketing Intelligence Center, which merges marketing and data science to boost student engagement, student success, recruitment and retention, and to increase traffic to LSC-Montgomery Web and social media channels. Position is responsible for developing an annual operations and marketing budget and tracks return on investment.
Develops, updates and executes a comprehensive, multi-year marketing and communications strategy aimed at raising Lone Star College-Montgomery's visibility and reputation, and increasing enrollment and student success. Provides leadership and vision to create a strategic plan for community relations including, but not limited to, marketing, media relations, publications, events and outreach
Develop and implement college brand within the community, serve on community task forces, boards or committees related to college interest, and advise college leaders on appropriate image brand-building activities and techniques to enhance the college’s standing in the community
Serve as spokesperson to ensure consistent messages to members of the electronic and print press ensuring that the messages are positive and in the best interest of the college
Responsible for the development and management of department budget
Manage employees who are responsible for individual disciplines within the following categories: marketing, creative services, media relations, special events and the development of video programs
Leads the Digital Marketing Intelligence Center, a creative marketing suite for cross-discipline collaboration and innovation
Responsible for tracking advertising costs, researching consumer behavior and exploring market trends and opportunities
Measures the effectiveness of marketing programs and strategies; analyzes data using statistical software; converts complex data and findings into easy-to-read reports and presents to key stakeholders
Responsible for the creation of executive communications, including presidential newsletters and videos, and scripts and visuals presentations for convocation, commencement, board meetings, community groups, etc.
Collaborate with system marketing and communications department to align college strategies along with system goals and objectives
Responsible for other reasonable, related duties as assigned
Bachelor’s degree from an accredited institution in public relations, journalism, communications or a related field and at least 7 years of related work experience, with at least 3 years in a management or director-level position
How to Apply:
ALL APPLICANTS MUST APPLY ONLINE ONLY!
We will not accept application material received via fax, email, mail, or hand delivered.
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More information on the E-Verify program is available at www.dhs.gov/E-Verify
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.