Lone Star College-Montgomery - Executive Director, Public Relations & Marketing Communication

Monday, January 28, 2019 11:44 PM | Anonymous

Lone Star College-Montgomery

Executive Director, Public Relations & Marketing Communications #19000072

Position Summary:

The Executive Director of Public Relations and MarComm (Marketing/Communications) is responsible for providing strategic leadership in the development, integration and execution of external relations activities at LSC-Montgomery, including internal and external communications, marketing services, creative services, media relations, special events, constituent and community relations, and image and branding.

Plays a key campus leadership role in strategic planning, use of data and integrated efforts to achieve enrollment and student success goals. Leads the Digital Marketing Intelligence Center, which merges marketing and data science to boost student engagement, student success, recruitment and retention, and to increase traffic to LSC-Montgomery Web and social media channels. Position is responsible for developing an annual operations and marketing budget and tracks return on investment.

Job Functions:

Develops, updates and executes a comprehensive, multi-year marketing and communications strategy aimed at raising Lone Star College-Montgomery's visibility and reputation, and increasing enrollment and student success. Provides leadership and vision to create a strategic plan for community relations including, but not limited to, marketing, media relations, publications, events and outreach

Develop and implement college brand within the community, serve on community task forces, boards or committees related to college interest, and advise college leaders on appropriate image brand-building activities and techniques to enhance the college’s standing in the community

Serve as spokesperson to ensure consistent messages to members of the electronic and print press ensuring that the messages are positive and in the best interest of the college

Responsible for the development and management of department budget

Manage employees who are responsible for individual disciplines within the following categories: marketing, creative services, media relations, special events and the development of video programs

Leads the Digital Marketing Intelligence Center, a creative marketing suite for cross-discipline collaboration and innovation

Responsible for tracking advertising costs, researching consumer behavior and exploring market trends and opportunities

Measures the effectiveness of marketing programs and strategies; analyzes data using statistical software; converts complex data and findings into easy-to-read reports and presents to key stakeholders

Responsible for the creation of executive communications, including presidential newsletters and videos, and scripts and visuals presentations for convocation, commencement, board meetings, community groups, etc.

Collaborate with system marketing and communications department to align college strategies along with system goals and objectives

Responsible for other reasonable, related duties as assigned

Salary:

$92,410

Required:

Bachelor’s degree from an accredited institution in public relations, journalism, communications or a related field and at least 7 years of related work experience, with at least 3 years in a management or director-level position

How to Apply:

ALL APPLICANTS MUST APPLY ONLINE ONLY!

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option

to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov/E-Verify

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.

http://jobs.lonestar.edu


Texas Association of College and University Student Personnel Administrators  |  tacuspa@tacuspa.net

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